NARRATIVE
Hispanic Heritage Month is an annual month-long celebration, September 15 - October 15, in
which the contributions and heritage of American Latinos are celebrated throughout the
country. Through our new campaign we are challenging ourselves and our allies to RISE:
Register to vote. Ignite community involvement. Strive to grow our political power. Engage, by
becoming citizens, and mobilizing others to get involved.
We understand the importance of this moment in our nation’s history. We’ve spent this year
defending our friends, family, and neighbors against unjust deportations. We’ve defended our
right to access affordable healthcare against politicians who would cast life-changing votes in
the middle of the night. We have stood up to outright racist laws, like SB4 in Texas. Laws that
will subject Latinos and other minorities to discriminatory stops and questioning by officers
about their citizenship or their immigration status.
From September 15 - October 15, we will RISE against racism and hatred, and RISE into action
and mobilization. We understand the need to be vocal and present because we know that’s
how we win. This year we’ll RISE by elevating the voices of our LGBTQ community, immigrants,
Afro-Latinos, celebrate our indigenous ancestors, and young voters. By layering a strong digital
campaign to our on the ground work, we can amplify our reach and lay the necessary
groundwork for 2018.
BACKGROUND
For the past two years, Voto Latino and key partners like Mi Familia Vota and iAmerica, have
created a coalition of more than 500 organizations and individuals, including media
companies, influencers, small businesses, non-profit partners, and artists involved in their
communities. Through culturally relevant online content, webinars, on-the-ground activations,
and distribution of partner toolkits, we educate and engage Latinos at a national l and local
level. The coalition works to transform Latino heritage into community and political action for
generations to come.
2016 RESULTS:
● +500 partners
● 261,389,259 social media impressions
● 81,500,128 social media reach
GOALS:
With our community being called upon to increase its civic participation and show its political
muscle -- not to resist the nativist agenda but to assert our power and presence in the political
debate -- the RISE partners must be ready to lay the groundwork this year to mobilize in the
2018 elections. The RISE campaign will initiate the 2018 voter engagement campaign, by
increase voter registrations and bringing together hundreds of partners who are committed to
creating political change through the power of our vote in 2018.
